Blue Illusion

106 Charles Street, Shop 1 , Launceston

Blue Illusion is a French inspired brand dedicated to the modern woman's pursuit of curated personal style.

Founded by Donna & Danny Guest 20 years ago in Melbourne, Victoria, their dream was to create a boutique that celebrated the spirit of women, their passion for life and generosity of heart. Today, we have over 100 boutiques in Australia & New Zealand still guided by this ethos, under the pillars Fashion, Lifestyle & Community.

With an unwavering commitment to quality & individuality, we create fashion forward classics designed to stand the test of time and help you embrace the Joie de Vivre in everyday.

Opening Hours

Monday 9.30am - 5.30pm
Tuesday 9.30am - 5.30pm
Wednesday 9.30am - 5.30pm
Thursday 9.30am - 5.30pm
Friday 9.30am - 5.30pm
Saturday 9.30am - 5.00pm
Sunday Closed
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