About us
About Launceston Central
Your guide to the city
Launceston Central is the marketing agency for the Launceston central business district.
We are an independent, not-for profit organisation engaged by the City of Launceston to lead marketing and promotion activities to ensure that central Launceston is the premier destination that target market audiences visit for entertainment, food and beverage, tours, accommodation and attractions, social connection, unique experiences, services, and shopping in Northern Tasmania.
We do this through strategic seasonal campaigns, tactical marketing activity, place activation, and the promotion of events in the CBD. We pilot and deliver commercial events where they are connected to core campaigns and necessary to trigger behavioural change in target markets. We also maintain an advocacy role to ensure central Launceston remains competitive and marketable at a local, regional, and national level.
Meet the Launceston Central team
Launnie guides
For shopping, dining, events, and more, we're you're guide to the city.
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Gastronomy: a love of Launceston's food
Gastronomy is typically defined as the study of the relationship between food and culture.
Beards, beer and barbering
A bloke might not feel much like venturing out for a haircut in mid-winter, admits Barber on George owner Hamish Mackean. But the free beer might tempt them.
That family feeling: a conversation with The Grain Grocer
The Grain Grocer is a Launceston small business staple- find out how the owner, Jo, came to own the business and what she thinks of Launceston in this interview.
