CAMPAIGN LAUNCH

The Love Launnie campaign will launch in early September leading on from our cool season marketing campaign, Winterlicious and continue through Spring and Summer.

WHY?

• To support local businesses for a people-focused and vibrant Launceston.
• To promote visitation, positivity and pride in our wonderful city centre.
• To tap into the 'Support Local' sentiment seen during the COVID period, that is so important in keeping our Tasmanian economy and jobs going.

TARGET MARKET

The Love Launnie branded tagline and associated marketing campaign is aimed at promoting Launceston Central City to residents of the municipality of Launceston and all surrounding regions, including the North West and East Coast... we are even going to invite our friends down South to enjoy a city shopping and foodie weekend here.

THE DESIGN

The Love Launnie branded tagline will be made available to any business or organisation and has been designed with adaptability in mind.

• The colour of the logomark can be changed to suit the branding of any business or organisation.
• The 'Love Launnie' tagline is inclusive for all and can precede different places, events, themes, activities, business types, precincts and interests.
• The design has been developed in consideration of other state, industry, regional and local marketing campaigns.

WHO CAN USE IT?

• Government organisations
• Councils
• Businesses
• Industry bodies
• Community groups, charities and not for profits
• Community members
• Everyone!

LAUNCESTON CENTRAL CITY

Cityprom will use Love Launnie branding to promote launcestoncentralcity.com.au and local businesses, members, events and activities within the Cityprom boundary.

We will be launching an extensive marketing campaign to promote Launceston Central City which will include advertising on radio, TV, social media, newspapers, street art, bus backs, window decals and bumper stickers.

COMMUNITY ENGAGEMENT

An accompanying hashtag #LOVELAUNNIE will be launched on social media, and we encourage everyone to get involved. The community will be encouraged to get involved in a variety of ways including:

• Use of the hashtag #LOVELAUNNIE
• Bumper stickers and window decals

Competitions encouraging the community to share all that they love about Launceston

HOW YOU CAN GET INVOLVED

Throughout early September Cityprom will be distributing Love Launnie window decals to our members with a variety of messaging relevant to each business, such as 'LOVELAUNNIECAFES, LOVELAUNNIESHOPPING, LOVELAUNNIEBARS, LOVELAUNNIEFASHION', together with a flyer on ways you can get involved.

Download the Campaign Toolkit with logos, a guide on logo usage, social media graphics, and downloadable print-ready resources.