Soigne Collections

61 George Street, Shop 20 Yorktown Square, Launceston

Soigne Collections offers a carefully edited collection of European fashion in a relaxed private atmosphere with attentive personalised service.

Soigné Collections is an elegant locally owned fashion boutique located in Launceston, Tasmania.

Since opening its doors in October 2017 it is quickly becoming renowned as a destination store offering a carefully edited collection of European labels, including Marccain, Paule Ka, Max Mara Weekend and Studio, Monari, Lauren Vidal, Gran Sasso and Ilse Jacobsen.

The meaning of the name Soigné says a lot about the store and Annette’s personal philosophy. Soigné (pronounced swahn-yey) translates to “possessing an aura of sophistication in dress, manner, or design; presented or prepared with an elegance through care for the finer details.’’ Soigné Collections offers a relaxed private atmosphere with attentive personalised service and ever changing collections to create an experience each time you visit.

With over 25 years retail fashion experience the store owner Annette Smedley has always followed the principles of choosing quality and design that last longer than a few seasons.

Opening Hours

Monday Closed
Tuesday 10am-2pm
Wednesday 10am-2pm
Thursday 10am-2pm
Friday 10am-2pm
Saturday 10am-2pm
Sunday Closed