Achieving goals, NORTH event soft launch, board member vacancies and having your say on our city...

Hello all, 

What an exciting month it has been with so many great outcomes and results for our members this month. In this month's EO report we celebrate the completion of the York Street mural, we welcome more great new businesses to the city and we launch NORTH, an exciting new urban festival celebrating the best of northern Tasmania. 

First mural project complete 

This month we have seen the completion of the Cityprom mural by local artist Melski on the side of the Cycology building in York St. We offer our sincere thanks to Ian Lee the landlord who offered us the wall to use as a pilot mural project after being inspired by the positivity of the Love Launnie campaign.

The mural looks amazing, thanks to the amazing talent of Melski, and has even featured on Channel 7 news and published in the Examiner. This project has inspired a group of landlords and artists to get together to drive art in the city. Some private companies have come forward interested in paying for the art work, so if you have a wall, are an artist or wish to fund a mural then please let us know and we’ll put you in touch with Martin Harris who is coordinating the group.


Cakealicious was an enormous success this year with thanks to the members who took part in this exciting competition. Congratulations to joint winners Veg Out on George and Cake-a-clock. Public interest was really high and many of the cafes reported significant increase in patronage.

Social media engagement soaring 

Additionally we are celebrating our best ever month for social media engagement and increase in public newsletter subscribers. We have so many great things we share about the city and increasing numbers of the public are signing up to find out more and commenting positively. Well done to all of our members for their excellent customer service and business quality which attracts visitors to our city centre. 

NORTH soft launch 

We have recently had a soft launch for NORTH, our urban based food festival fortnight in existing venues and locations around Launceston Central City. We have partnered with Eat IT Tassie to run a series of ticketed events, tours, markets and menu offerings that showcase some of the best Launceston has to offer. We have oysters, mystery bar tours, gin, a progressive dinner, high tea, long lunches and meet the producer sessions. We have also secured the Launceston Night Markets, World Street Eats and Harvest Market to participate in the event. 

Thanks to the Cityprom hospitality members who have already signed up to do something. 

If you are a food/drink café, restaurant, bar, pub or retailer and wish to participate or find out more email Our hope is that this will become an annual event on the Launceston calendar.

we continue to be hard at work promoting and working for the city centre.


We will shortly be sending out an email asking for nominations from members. If you are interested in joining the board and influencing the strategy and direction of Cityprom we would love to hear from you. Four of our board members are at the end of their tenure so there is a great opportunity to join and it is an extremely exciting time with the review restructure and funding changes due to take place in the coming year. I encourage anyone thinking about it to contact me to set up an informal chat about what it involves. The treasurer position will be becoming vacant too which is an important one. It is a great, engaged board and I would love to work with some more of you to drive our activities forward for the benefit of the city.

Cityprom AGM

Monday 25th October 5.30pm.

Play your part in how our city looks

Giving your feedback on the City Heart Stage 2 project is enormously important. It’s your chance to have your say on what you would like Paterson St and St John St to look like as the redevelopment is planned. I encourage you all to come along to the Sept 2nd business feedback session and if you can’t, please make sure you fill in the survey or visit one of the community consultation pop ups.

Christmas is coming....

As scary as it is, we are now in the downhill run to Christmas and rumour has it that the ‘Find the Reindeer’ comp is back too. Email us asap if you would like to host a reindeer in your shop window.

The shop window decoration comp will also be back, so get your creative thinking caps on now.


This month we will temporarily farewell our Marketing Officer Lindsey Brown as she commences the adventure of having a baby. Lindsey bought all the Cityprom graphic work in house when she arrived just as we went into lockdown in March 2020. Her work designing the Love Launnie logo and advertising, upgrading Winterlicious and Crazy Day, and her continuous commitment to getting out information on our social media on member initiatives, events and new business have been nothing short of outstanding. Larissa and I are extremely grateful for her contribution to the Cityprom team and we will miss her a lot.

We have been lucky to secure Katrina Lancaster who will be taking on Lindsey’s role in her absence, and warmly welcome Katrina (Marketing Officer) and Brea Kirkely (Marketing Assistant) to the team for the coming few months. With NORTH food festival quickly followed by Christmas we are pleased to have these talented individuals on the team.

With the continuing work relating to the Cityprom review restructure and supporting other festivals, events, initiatives and winding up Cakealicious and Winterlicious with our final winter themed blogs, we continue to be hard at work promoting and working for the city centre. We can only do it with your engagement and help, so please contact us with any ideas or feedback or if you’d like to be featured in any promotions or speak with your Precinct Champions who I meet with regularly.

Amanda McEvoy

Executive Officer,

Cityprom Launceston Central City