It was fabulous to see members of our Service based industry at the launch of our Love Launnie Services campaign. Service based businesses whether they are professional services or those in the health and beauty sector, account for approximately 40% of our city centre businesses. Given that most of them require their clients to stay in town for an hour or more there is a great opportunity to keep this captive market in town for a coffee, lunch or some retail therapy. The services campaign is focused on online advertising and targeted social media posts and blog stories aimed at the public in a 60km radius of Launceston. We will be showcasing the level of experience and talent we have in this varied sector which is high – please share the social media stories. If you are a services business that would like to feature then get in touch. Congratulations to Larissa and Lindsey here at Cityprom who have pulled this great campaign together.
If you are travelling look out for our new billboard at the airport directing people to un-hibernate in the city this winter, and yes, the beautiful window you will see on it is a venue in Launceston, do you know where?!
We have some exciting video and images of the city coming for the Winterlicious campaign. Don’t forget to register anything winter themed that you are doing with us and Tourism Tasmania on the link below if relevant. Get creative. Stelo’s Oscura Sunday night speakeasy bar is an amazing example of pulling people in in winter!
There is much collaboration happening amongst councils and other agencies, this month I have attended the Regional Collaboration Forum with Northern Tasmania’s council and regional development leaders and the Regional planning session for tourism. There is no doubt of our potential and everyone is pushing for Launceston to have a firm place as a strong and attractive regional city for investment, visitation and population growth and for Northern Tasmania to leverage off the many opportunities and be leaders in fields such as the Circular Economy initiatives, UNESCO bid for Creative Cities – Gastronomy, Green hydrogen, sporting developments, agri-business such as the Fermentas development and tourism.
We continue to fly the flag for the city centre in all these forums to ensure we benefit from all increases in visitation, investment and economic growth!
Hope to see as many of you from retail as possible on Monday 7th June at our Retail Evening at the Plough Inn. Louise Grimmer from UTAS (author of Shopping in the city report) and a representative from TAS police will be presenting. It will be a great opportunity to network with your fellow retailers and get your feedback on how we can best help you moving forward.
Don’t hesitate to reach out with any feedback or ideas.
Cityprom Launceston Central City