What: Crazy Day
When: Saturday 27 March 2021, 9am - 4pm
Where: Launceston Central City
The date for Crazy Day 2021 has been set and this year we are aiming to get a record breaking number of businesses participating in the event, which means more happy bargain hunters in the CBD. The 2021 Crazy Day will provide patrons with bargains and great offers from Launceston businesses, a shop & win competition, spinning wheel with prizes, local entertainment, roving performers, demos from businesses and more! To make things easier for you, for the event you can trade on-street within the Cityprom boundaries, this will allow you to come out of your business and onto the footpath with a table or rack to further entice shoppers on the day. Please see the guidelines for on-street trading here or see below for more details.
We will be distributing a Crazy Day Guide online the evening before event, and in hard copy on the day, so that shoppers know where they can find a bargain or two. Crazy Day is a chance for not only retailers but for other industries such as hospitality, health and beauty to get on board and offer a 'crazy' promotion, sale or demonstration on the day. Click here to view the 2019 guide for some inspiration for some great promotion, sale and demonstration ideas.
This is your chance to participate in one of Launceston City's busiest shopping days; here are a few ideas on how you can get involved:
- Have a really great sale or promotion (a poll on our Facebook page showed that a majority of shoppers want larger discounts and big bargain racks/tables, instead of small store-wide offers - so use this as an opportunity to clear out end of season and old stock)
- Place a trestle table or rack outside your shopfront (see above for details on on-street trading) and use this to entice patrons into your business
- Promote new products and new season stock, in-store demonstrations are a great way to do this
- Run an in-store competition as a way of gathering information about your customers and grow your mailing list to increase your marketing activities (remember to have a 'tick box' so they can consent to you contacting them in the future)
- Design a special menu or drink for the day
- Conduct an in-store demonstration using food, drink, appliances or beauty products - you may have a supplier that would like to help you with this
- Offer customers free product samples or discount vouchers for future use if they make a purchase
- Remind customers that if they spend over $20 in any one transaction, or $50 across multiple transitions, that they can enter the Crazy Day SHOP & WIN Competition and win some great prizes including shopping sprees, tickets to local events and more!
We will be distributing a Crazy Day Guide in hard copy on the day and online the evening before - similar to the 2019 Crazy Day Guide. If you would like to be included in this guide, please complete the Member Registration form below, no later than 3pm Friday 19 March 2021.
Remember, it’s FREE for all Cityprom Members to be involved in the event, and it’s a great way to get some additional promotion for your business and clear out old stock!
ON STREET TRADING
If you're planning on participating in on-street trading for Crazy Day (and we would strongly encourage you to do so), please read the below information on guidelines for this:
- Whilst we've been able to organise a lifting of the on-street trading regulations for the day, this doesn’t extend to an exemption from the required Public Liability Insurance (PLI). You will need a minimum of $10,000,000 PLI (most likely covered under your existing business insurance), if you are unsure please contact your insurance broker
- If you would like to trade on the street for the event you will need to provide Cityprom with a copy of your PLI Certificate of Currency to do so, unless you already have an on-street trading licence
- Nothing should be against the shop front, unless the business holds a Front of Shop Module Licence
- If goods are placed away from the shop front there should be sufficient footpath width, as specified in the image below from the relevant management document
- The goods should also be monitored by a shop employee to ensure they do not 'spread' and to assist any pedestrian who has difficulty in passing through.
If you have any questions, or to forward on your PLI Certificate of Currency please contact us by email, firstname.lastname@example.org or phone 03 6334 3321.