What is Love Launnie?

We Love Launnie and we know you will love it too! That’s why we developed a campaign brimming with positivity to reconnect our city and highlight all the best bits we have to offer.

Love Launnie will be used to promote our beautiful city by us, Launceston Central City, local businesses and the community. So we invite you to get involved with Love Launnie and help us share all there is to love about our beautiful city with the rest of the world.

How can you get involved? Simply by sharing with others all the great things you love about your city and home. You can do this through your business or your everyday life by promoting what makes Launnie unique; telling your business’ story, your personal journey and the bit you love that make this city home.

It's time to rediscover the city… visit your favourite spots and discover new places, don't forget to share the good bits and inspire others to Love Launnie too.

Who is it for?

This website is for anyone that wants to use the Love Launnie brand to promote the, their business or community group or anyone who wants to share their love for Launnie.

When you download the Love Launnie Toolkit you will have a number of resources to apply Love Launnie to your own brand and marketing. You can also apply the brand to your everyday life by using the hashtag #lovelaunnie on social media or sharing this website with your friends and family.

How can you get involved?

Download the Love Launnie Toolkit and share what you love about Launnie and inspire others to love this city, too!

Share your Launnie Love Story...

We want to know all the things, big and small that you love about Launnie and share it with the rest of the world, modestly of course.

Tell us all about your favourite experiences, places and faces with us by tagging @ltoncentralcity or #LoveLaunnie on Facebook and Instagram.

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